The Content Preparation Center for Mass Media under the Administration of the President of the Republic of Uzbekistan has launched, for the first time in Uzbekistan, an innovative media bank — the Aura.uz platform. It consolidates photo and video materials showcasing the country’s rich cultural heritage, unique nature, modern cities, and way of life.

The primary objective of the platform is to promote Uzbekistan’s positive image to both local and international audiences through high-quality visual content.

Currently, Aura.uz hosts nearly 6 terabytes of data, comprising more than 12,000 photos, videos, and infographics. The platform is continuously updated with around 200 new items daily.

A dedicated service has been established for the collection and publication of content. In addition, the archive has been formed using materials from the National Television and Radio Company of Uzbekistan (MTRC), press services of ministries and government agencies, as well as the national news agency UzA.

This project aims to address a key issue in Uzbekistan’s media landscape — the shortage of high-quality visual content. As a result, it is expected to significantly increase (by up to 1,000 times) the global volume of professional photo and video materials about Uzbekistan.

Today, many local and international video creators, bloggers, and media professionals encounter outdated or low-quality content, often containing captions, subtitles, or watermarks, when searching for visual resources. In particular, finding modern footage — especially region-specific or drone-shot visuals — remains a challenge.

The platform features:
— exclusively high-quality content (HD, Full HD, 4K and above);
— materials provided without captions, logos, or subtitles;
— videos available in both horizontal (16:9) and vertical (9:16) formats;
— a convenient search system allowing access by season, time (day/night), region, and category;
— most importantly, all files are available for free use.

The content is systematically categorized into areas such as art, urban development, sports, historical landmarks, nature, and national traditions.

Materials of national significance are also compiled separately. In particular, videos related to the visits of President Shavkat Mirziyoyev, as well as content dedicated to the “New Uzbekistan” concept, are available in dedicated sections.

The platform is open, allowing contributors to upload their own materials. A monetization system is planned for future implementation.

Aura.uz is an innovative media platform that presents the modern visual image of Uzbekistan to the world.